Glopac Blue Ocean Business

Red Ocean Car Engine Oil Business

Compete in existing market space
Beat the competition through aggressive advertisement. .
Exploit existing demand.
Make the value-cost trade-off.

Blue Ocean Glopac Car Engine Oil Business

Create uncontested market space.
Create and capture new demand.
Break the value-cost trade-off.

The metaphor of red and blue oceans describes the market universe.

Red oceans business are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody. Hence, the term red ocean

Blue oceans business, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans business, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans business, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean business is an analogy to describe the wider, deeper potential of market space that is not yet explored.

Eliminate-Reduce-Raise-Create Grid: Glopac Car Engine Oil Business

Eliminate

Commission to different level of dealer
Huge cost of advertisement
Geographical limitation for workshop

Reduce

Business start up cost
Stock keeping

Raise

Fuel economy of the car
High touch on person

Create

Benefit rebate to the customer and dealer
Business opportunity
Link to other business platform
Make money while people spending in merchant